Kuhoo

Brand Identity for Edu-fintech Startup - Kuhoo

Challenge:

Kuhoo is an Edu-fintech company that aims to make educational loans accessible and affordable. Acquiring loans especially in education requires a person to go through multiple rounds with the bank and the paperwork can be confusing. Using advanced technology, Kuhoo is helping students achieve their goal of going to their dream college by simplifying the loan process. We helped Kuhoo stand out as a brand and helped them build a unique brand identity and visual language.

As an Edu-fintech company, Kuhoo wanted to position itself as a team of people who help students realise their educational dreams and give them wings to fulfil their aspirations. Keeping this in mind, we came up with the positioning statement, “Sound of Opportunity.” The nature of the positioning statement, ‘Sound of Opportunity’ was onomatopoeic. This gave us a lot of room to scale all assets in line with the brand identity.

As a solution, we developed a friendly consistent brand identity which revolves around onomatopoia that scales massively across various platforms.